No Homeless Veterans
A Scottish Veterans Residences Mini-doc
We were commissioned to produce a film to illustrate the work of the charity Scottish Veterans Residences.
So much of what counts for marketing content these days is superficial. Edits of no longer than 30seconds, based on aesthetics and exciting transitions rather than deep substance. And that's fine, it has its place for generating buzz and excitement. We do lots of that too.
But to spend almost a year working with an organisation, getting to know the stories, understand the ethos, plan to showcase the best of what they do, then pull it all together in what is essentially a mini-documentary, that was satisfying. Hard, but satisfying.
What was really refreshing about this project was that there was no deadline. They* just wanted it done right. No rushing to just get it done and published. It allowed time to think.
Time. To. Think.
And that might even be the true understanding of the value SVR offer to those it helps. It gives people unrushed spaced to clear their heads and rebuild, with the support of great professionals.
We were honoured that the film was recognised by the Smiley Charity Film Awards by being named as a finalist in the Longform (over £5million) category.
Which given some other finalists in this category would have had budgets well into five or six figures, and large production teams, it’s gratifying to know we punch above our weight.
But more than that, we’re delighted to generate more awareness for the people the film serves.
