Why Edinburgh Businesses Should Invest in Video Marketing in 2025
In a visual digital world, video isn’t just a marketing extra, it’s the main event.
As we move further into 2025, consumer behaviour continues to shift towards fast, meaningful, and visual content. For businesses in Edinburgh, whether you’re a boutique retailer on George Street, a sustainability start-up in Leith or a professional service in the West End, video should be a core part of your brand strategy.
Here’s why:
1. Video builds trust and connection
In a city as rich in heritage and personality as Edinburgh, your customers want to know the people behind the business. Video allows you to humanise your brand. Whether it's a founder story, behind-the-scenes shoot or client testimonial, these moments help build real trust, something traditional ads often struggle to do.
2. It’s what the algorithms want
Instagram Reels, TikTok, YouTube Shorts: these platforms prioritise video. If you’re not showing up in video format, you’re probably not showing up at all. Local businesses using video content see higher engagement and better visibility across social media. Key to this is that you aren’t pushing a message on them, they feel thee is a sense of control over their own content. Being able to become part of a potential customer’s social network is a key step to being remembered by them when they are in a position to buy. Furthermore, YouTube is the world’s second largest search engine, so if you are a plumber in Edinburgh and you post content on YouTube Shorts offering advice on simple problems, then you have offered value that will be returned in kind.
3. It tells your story more powerfully
Edinburgh’s business scene is a melting pot of heritage, innovation and community spirit. Through video, you can combine visuals, sound, pacing and atmosphere to tell your story in a way no blog or photo ever could. The human brain can process images at a far faster rate than words (written or spoken) so at the most basic level, in the split seconds you have to capture attention of a potential customer, imagery can show people how it feels to use your product, the walk in your premises, to cheer in support of your athlete.
4. Video content keeps on giving
One good shoot can generate multiple deliverables: a brand film, several short-form clips for social, reels, a YouTube edit and even GIFs or stills. Video is an investment that keeps paying dividends. Moreover, the longer you work in partnership with a filmmaker, the more efficient content creation becomes because a stock library is built up and can be called upon to create edits at short notice.
5. Your competitors are already doing it
More local businesses are realising that high-quality video isn’t just for big brands. It’s accessible, affordable, and essential. If you’re not using video yet, 2025 is the time to start before you’re left behind.
At Simmerdim, we specialise in cinematic, story driven video content that resonates, especially for businesses rooted in people, place and purpose.
